A Campaign Inviting Londoners to Prague During Olympics

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Created on Wednesday, 30 May 2012 17:16

Last Updated on Wednesday, 30 May 2012 17:40

Published on Wednesday, 30 May 2012 17:16

Written by Farouk Hamzi

In the streets of London, started a weekly campaign that invites Londoners to visit Prague during the Summer Olympic Games that will be held from the 27th of July till 12th of August 2012. The campaign promotes Prague through some funny pictographs, which evokes the theme of Olympic sports. The campaign will cost around 2.4 million CZK (around 100 thousands EUR).

The advertising stands of Prague will be located in two places, at the Westfield Stratford City and Liverpool Street Station. Its six-member English-Czech speaking team will be offering participation in games, free gifts and weekly trips to Prague. Brochures will be distributed in the form of medals, which will be referring  via QR Code to the website of the campaign.

The city center, especially Soho area, Angel and City, will also be crossed by a two-person teams that will be in bars, pubs and restaurants distributing promotional articles and offering participation in some competitions. Brochures will be available also in the Czech center. The campaign will also have a single advertisement in the Evening Standard.

Londoners fly away before Olympics
Prague relies on the fact that many people will want to avoid complications that are associated with the Olympics event, plan a vacation and therefore visit some other European capitals.

The posters and pictographs were designed to encourage Londoners such as kissing in free style, riding a swan or weight lifting shopping bags. Two pictograms that refer to drinking alcohol were withdrawn so that Prague was not presented as an inviting destination to alcohol consumption, on the other hand it is also true that the British legislation strictly prohibits any advertising or sports motifs using alcohol at the same time.